-
Justification for Using a Separate Site for Your Online Store
While each option (Separate Site or WordPress Plugin) has its strengths and weaknesses, using a separate site tends to be a better option if you focus solely on commerce. A separate site is preferable because it provides an easy templated system that is dedicated to the sale of digital or physical goods. All of the…
-
Comparison of Shopify and WooCommerce
Shopify is a standalone payment platform, whereas WooCommerce is a plugin that can be integrated with a WordPress site. WooCommerce is free, and much like WordPress it is open source. Shopify has a free trial, but will cost $29.00 a month after that. Both options provide in-depth support either through a community of online forums or…
-
Security Plugin Installed
AIOS Security Plugin AIOS is a popular (1+ million users) plugin that provides an all-in-one security solution and includes:
-
Password Management Comparison
Password Policy Manager by miniOrange Pros Cons Ease of Use Installation of this plugin was extremely easy, features very easy to implement and are self-explanatory. MASS Users Password Reset by KrishaWeb Pros Cons Ease of Use Installation is easy, bare-bones functionality, but easy to complete. Interface is mediocre.
-
Site Searches
Outside of site searches linked to course filtering (on the programs and degrees page), one ofthe most searched terms is ‘blackboard’ – a link could be placed directly on the main site for aquicker user experience.
-
Geographic Location
Next to the United States, India is the most frequent visitor geographic location. Noting this,instead of relying on a Google translate option for site content, language specific content couldbe manually curated for that region.
-
Paid Search Campaign
There is a current paid search campaign revolving around studying abroad and studyingoverseas, that could be complimented by a CTA on the main nwtc.edu landing page.
-
Diversify Social Media Presence
Overall, social acquisitions account for only 1.66%. 93.18% of all non-paid social media acquisitions are sourced from Facebook, followed by LinkedIn at 4.89%. The platforms have aging demographics or are tailored to existing students. Pushing content more frequently on other platforms and platforms with strictly younger audiences may lead to increases for Goal 1: Visited…