Overall, social acquisitions account for only 1.66%. 93.18% of all non-paid social media acquisitions are sourced from Facebook, followed by LinkedIn at 4.89%. The platforms have aging demographics or are tailored to existing students. Pushing content more frequently on other platforms and platforms with strictly younger audiences may lead to increases for Goal 1: Visited Application, Goal 5: Visited Take a Class, Goal 10: Completed Application.